Stevie - Brand Launch

Was asked to creative direct and produce/shoot/retouch the launch campaign for a new lifestyle brand, Stevie. They told me their mood was "stoned in the bathtub on a rainy day," so I ran with that and created moody, textural imagery that showcased the brand, their products and their story. The launch ended up being such a success they sold out half of their products. I also created GIFs and Instagram AR filters for them.