Pinnacle Vodka

The spirits industry is interesting. So many brands, so many stories, a lot of it made up. Especially in the vodka category. For a spirit that is odorless and tasteless (or at least should be), what do you have to talk about? Usually, how many times it is distilled and what it is made from. And in order to make that interesting, vodka brands usually hire some hot models and/or fading celebrities trying to cling to the spotlight. But we said, heck no, we are a quality vodka at a value price… and don’t really have the bucks to pay for those fancy people, so when it comes to vodka, we believe that the savviest people buy vodka based on the vodka, so we’re letting the vodka tell people why we’re the best vodka.