Milk Makeup and Present NYC launched a stoner makeup campaign for the launch of Milk Makeups new blotting paper. Photographer Mitchell McLennan worked with Milk CD Georgie Greville to create a late afternoon lounge room stoner house vibe, 4:20 on a hot summers day; a perfect time to get blotting. The campaign was launched at strategically at 10 subway stops throughout NYC, including Brooklyn, Manhattan and Queens, and was one of the first OOH campaigns Milk had pushed out.
- Project Roles
- Art Director, Photographer, Producer, Retoucher
- Adobe Photoshop, Digital Photography
- Campaigns, Social Media Content
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