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How Are You Really?
Kenneth Cole asked us to come up with a way to get people to talk about their mental health. To get people talking, we asked the question, “How are you, really?” The campaign reached over 200 million people with help from Kendall Jenner, Andrew Cuomo and Vera Wang. This project was done in partnership with OBERLAND and Pentagram.
- Project Roles
- Copywriter
- Company
- Oberland
- Skills
- Copywriting, Creative Direction
- Media
- Campaigns
- Project Industries
- Non-Profit
