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vitaminwater
An iconic aspect of a vitaminwater bottle is the label. Not the nutrition label, but the other side, where the brand shares a little nugget of interest to give people a chuckle and potentially inspire them to buy the product. I focused on creating relatable stories interweaved with the vitamin benefits to create an experience that tastes almost as good as the drink itself
- Project Roles
- Content Strategist, Copywriter
- Company
- vitaminwater
- Skills
- Copywriting, Creative Direction, Creative Strategy, Humor
- Media
- Advertising, Branded Content, Packaging
- Project Industries
- Beverage, Packaged Goods
