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west elm Brand Strategy

Developed and distilled a new strategic path that scales the business from a retail brand to a sustainable lifestyle brand. Brand workshops, purpose-driven pillars, tone of voice guidelines, and campaign concepts contributed to our new brand foundation to re-envision west elm as a place where extraordinary design creates extraordinary impact.

Project Roles
Strategist
Skills
Brand Strategy
Media
Brand Guidelines, Brand Identity
Project Industries
Lifestyle
west elm Brand Strategy