EQUINOX - BRAND
With the rise of convenience culture, it's gotten way too easy to avoid commitment. Everything is forgotten by the next tweet, leftward swipe or job you grab in six-month's time. Equinox wanted to rise above this rather lazy approach toward living. As a gym, they know commitment is everything. To encourage people's commitment in an interesting and provocative way, we went beyond the usual gym photography and instead focusing on commitments in life. The result was a campaign that got people talking, made national news and won some awards.
- Project Roles
- Creative Director
- Art Direction, Creative Direction, Digital, Integrated, Print, Social
- Advertising, Campaigns, Commercials - Video, Posters, Social Media Content
- Project Industries