Arby's Fish Check
Too many people have wasted $3.79 on bland, square Filet-O-Fishes, so Arby's reimbursed 10,000 of them by mailing them an actual check for $3.79. If they decided to cash it and use it on an Arby's Crispy Fish Sandwich, great. If they decided to cash it and buy a drill bit? Well, Arby's isn't the boss of them.
- Project Roles
- Broadcast, Conceptual, Copywriting, Interactive
- Advertising, Commercials - Broadcast, Websites