Okay
Arby's Fish Check

Too many people have wasted $3.79 on bland, square Filet-O-Fishes, so Arby's reimbursed 10,000 of them by mailing them an actual check for $3.79. If they decided to cash it and use it on an Arby's Crispy Fish Sandwich, great. If they decided to cash it and buy a drill bit? Well, Arby's isn't the boss of them.

Project Roles
Copywriter
Company
Arby's
Skills
Broadcast, Conceptual, Copywriting, Interactive
Media
Advertising, Commercials - Broadcast, Websites
Collaborators