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The Department for Equity & Inclusion Branding

In the middle of the COVID-19 pandemic & pushed to action by the tragic death of George Floyd, a brand identity was needed at the College for Creative Studies by Amy Lazet, head of voting awareness on campus, & by Dr. Deirdre Young, chair of the Department for Equity & Inclusion. The goal for this body of work was to improve CCS campus activism & make the college a more welcoming space representative of empathy for & taken action around issues regarding civil rights, LGBTQ+ rights, women’s rights & other human-centered causes.

Project Roles
Copywriter, Designer, Editor (Brand/Content), Writer
Company
College for Creative Studies
Skills
Adobe Illustrator, Adobe Photoshop, Brand Management, Brand Strategy, Content Writing, Copywriting, Design Strategy, Social Media Strategy
Media
Illustrations, Motion Graphics, Social Media Content, Social Media Copy, Visual Designs, Websites, 2D Animations, Storyboards
Project Industries
Education
The Department for Equity & Inclusion Branding