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Verizon FiOS Quantum TV

Working with Craig Robinson was a blast – the hardest part was not cracking up during his takes or blushing when he laughed at my lines. Craig’s singsongy, mock-serious tone served as the perfect vehicle to showcase Verizon Quantum TV’s somewhat excessive features. First we shot a bunch of preroll/rich media spots, then we cut a fake infomercial, which was named Adweek's Ad of the Day.

Project Roles
Copywriter, Creative Director
Company
MRM//McCann
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Technology
Verizon FiOS Quantum TV