We Represent Us Campaign

Task: Develop and execute a visual marketing campaign that holistically told the story of Seed2Shirt, and its limited-edition line We Represent Us—an artist and ethically environmentally manufactured collaboration. 

Execution: Through the recent awareness and education that has nationally and globally been expanded on systematic, economic, social, and cultural racism, We Represent Us is a line that creates a platform for black artists to join the stage with Seed2Shirts human/civil/environmental equity-based work to have a voice in the conversation. I developed the color pallets, which were voted on, and after deciding the key points that were to be told across the campaign, I created the content.