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Radical Knowledge identity proposal

This project is an identity design proposal for the new Urban Systems project of Open House New York: Radical Knowledge: Libraries as Community Catalysts. Because of the extensive use of the identity, the brand needs to be flexible and straightforward. In this proposal, the two half circles form an abstract open-book shape and indicating the embracive community nature of libraries. It could be applied both vertically and horizontally. The open book shape is also a frame for image display. Inspired by editor's notes, this proposal includes three hand-drawn annotation symbols. The asterisk* stands for redefining and reiterating the idea of libraries. The caret^ meaning the knowledge should not be absolute and domineering but editable for all.

Project Roles
Designer
Company
Alfalfa
Skills
Design
Media
Brand Identity
Project Industries
Advertising
Radical Knowledge identity proposal
Radical Knowledge identity proposal
Radical Knowledge identity proposal
Radical Knowledge identity proposal
Radical Knowledge identity proposal
Radical Knowledge identity proposal
Radical Knowledge identity proposal
Radical Knowledge identity proposal
Radical Knowledge identity proposal