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Facebook - Let your camera do the talking

We don't use cameras to take photos or videos anymore, we now use them to stay in touch, to communicate. It has become a whole new language. A visual one. In its mission to bring the world closer together, Facebook launched its own built-in camera and Stories platform as a tool for people to express themselves more spontaneously and more personally. Shot by AG Rojas, our film explored the value of pictures over words, and what can happen when we let our cameras do more of the talking. The campaign was considered one of the most successful campaigns Facebook ever did.

Project Roles
Writer
Company
Facebook
Skills
Copywriting
Media
Commercials - Broadcast
Facebook - Let your camera do the talking