Dulce Bendición - Brand Identity
Dulce Bendición is a Kitchen specialized in Venezuelan treats.
This project was made in partnership with Las Reinas Pepiadas, a venture that supports 42 migrant families from Venezuela, connecting women entrepreneurs with opportunities to help their families thrive in a new environment.
Learn more about them here https://bit.ly/30bhDSV
The main goal was to make an affordable DIY identity, easy to apply in different substrates and pre-made packaging such as kraft paper bags and generic containers.
Stickers and pins can easily customize uniforms and packaging. This project also included merch pieces that can be sold to help fund the project.
Roni, the chef, and owner of this business wanted a bright and playful look, and the main inspiration for the color palette was the Venezuelan flag. In general, this identity was meant to be bright, optimistic with lots of love for VZLA
- Project Roles
- Art Director, Illustrator
- Dulce Bendición
- Adobe Illustrator, Brand Strategy
- Project Industries
- Non-Profit, Restaurant