TARA Product Naming

A flexible system for naming tissue lines and a framework by which new marks for each can be designed. The internal- and external-facing naming structures are grounded by a visualization of TARA’s product structure as a tree — a reference to the inspiration behind the brand name and logo.

Project Roles
Designer, Strategist, Writer
Brand Strategy, Design, Naming
Branding, Naming
Project Industries
Health/Pharma, Startups
TARA Product Naming