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Samsung - Without you, I'm nothing

Without You, I'm Nothing is a story about the power of "we". Considered 'one of the greatest surf commercials ever’ since its launch with +10 million total views in its first week, this story takes us through the mind of the whole surfing community, showing how we are all connected, intrinsically co-dependent, and tied together for better and for worse. No individualism here, no ego, no celebration of one hero. Without the people around us, without "We", without "Us", "I" is nothing. Together, we push, we inspire, we challenge and redefine each other. Together, we make each other better.

Project Roles
Writer
Company
Samsung
Skills
Copywriting
Media
Commercials - Video
Samsung - Without you, I'm nothing