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E.T. A Holiday Reunion - Comcast

We brought E.T. back for the holidays to reunite with his best friend Elliott (Henry Thomas) after 37 years. Steven Spielberg approved the script and was consulted during the process. E.T. became the biggest campaign in the history of Xfinity and the longest TV commercial GS&P has ever aired (4 minutes on Thanksgiving Day). 218+ million views worldwide #1 Global trending on YouTube (Kanye’s Closed on Sunday was #2)

Project Roles
Copywriter
Company
Goodby, Silverstein & Partners
Skills
Copywriting, Cinematic, Commercial, Conceptual, Digital, Film, Holiday, Integrated, Social, Technology, TV
Media
Brand Films, Advertising, Branded Content, Campaigns, Case Study Videos, Commercials - Broadcast, Commercials - Video, Television
Project Industries
Advertising, Entertainment, Technology
E.T. A Holiday Reunion - Comcast