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Genius | Head of Social Media

In my nearly six-year tenure at Genius, and as a founding member of the Social team, I played a large role in developing and overseeing the company's brand identity and content strategy through digital channels. → TikTok: Oversaw creation & growth of Genius‘ account with a +4MM follower increase in under 1 year → Instagram: +25,000% follower increase [15K → 3.9MM] → Averaging 7MM monthly engagements & 10MM monthly video views → Twitter +748% follower increase [177K → 1.5MM] During my time at Genius, I was able to grow and develop the brand alongside the growth of the company from small-scale startup to full-fledged media company. I collaborated closely with all internal teams, including Tech, PR, Experiential, Design, Sales, Marketing, Operations, and many more. I developed a close relationship with with the C-Suite and executive teams, working consistently on brand strategy and bettering company culture. As the Head of Social Media, I oversaw the rise of Snapchat, Instagram Stories, TikTok [formerly Musical.ly—remember that?], Inflategate [the inflation of Facebook video views, of course] the endless possibilities on Twitch. I wrote for and helped launch our Behind The Lyrics integration with Spotify. I owned all social activations for every piece of Branded Content, working with clients such as Facebook, TikTok, HBO, Acura, Chase, McDonald's, Burberry, and dozens more. In a post-COVID world, I spearheaded the creation of live, remote alongside my colleagues. I was privileged to work alongside and endless roster of talented writers, editors, artists, and producers.

Project Roles
Content Strategist, Strategist
Company
Genius
Skills
Adobe Photoshop, Brand Management, Brand Strategy, Content, Content Management, Content Strategy, Content Writing, Social, Social Media Strategy
Media
Brand Identity, Branded Content, Branding, Editorial Writings, Social Media Content, Social Media Copy
Project Industries
Media, Music
Genius | Head of Social Media
Genius | Head of Social Media
Genius | Head of Social Media
Genius | Head of Social Media
Genius | Head of Social Media
Genius | Head of Social Media