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Genesis G70 Social

To promote the Genesis G70 we had our celebrity spokescouple, John Legend and Chrissy Teigen, race each other in a TV spot. To support the broadcast, we created a pre-race hype video for social leading up to the “big race.” We also commissioned a talented artist to create vintage inspired race posters to build excitement.

Project Roles
Art Director
Company
Genesis
Skills
Art Direction
Media
Social Media Content
Project Industries
Automotive
Genesis G70 Social