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Serra | Social Media Consulting & Content Creation

I worked with Serra, a luxury cannabis brand based in Portland, to develop and execute the brand’s content strategy rollout on Instagram. Serra disrupts traditional notions of cannabis, tapping into high-end consumers who value elevated products. It was important for me to establish a consistent, highly-curated visual identity on Instagram, with a strong focus on audience engagement and expansion as they opened up shop in news locations.

Project Roles
Strategist
Company
Serra
Skills
Adobe Photoshop, Art Direction, Brand Management, Brand Strategy, Consulting, Content Management, Content Strategy, Content Writing, Creative Strategy, Design, Social Media Strategy
Media
Brand Guidelines, Brand Identity, Mood Boards, Presentations, Social Media Content, Social Media Copy, Taglines
Project Industries
Advertising, Health/Pharma, Lifestyle, Retail
Serra | Social Media Consulting & Content Creation
Serra | Social Media Consulting & Content Creation
Serra | Social Media Consulting & Content Creation