Serra | Social Media Consulting & Content Creation
I worked with Serra, a luxury cannabis brand based in Portland, to develop and execute the brand’s content strategy rollout on Instagram.
Serra disrupts traditional notions of cannabis, tapping into high-end consumers who value elevated products. It was important for me to establish a consistent, highly-curated visual identity on Instagram, with a strong focus on audience engagement and expansion as they opened up shop in news locations.
- Project Roles
- Adobe Photoshop, Art Direction, Brand Management, Brand Strategy, Consulting, Content Management, Content Strategy, Content Writing, Creative Strategy, Design, Social Media Strategy
- Brand Guidelines, Brand Identity, Mood Boards, Presentations, Social Media Content, Social Media Copy, Taglines
- Project Industries
- Advertising, Health/Pharma, Lifestyle, Retail