For the two weeks between Friday the 13th and Halloween 2017, Farmers Insurance released the "Stranger Claims." Through social media, viewers could uncover five creepy, paranormal stories based on real insurance claims through an interactive 360º Experience. We utilized the social space by creating a new and innovative way to view content. Users were served a facebook canvas unit, or a YouTube ad, that guided the user through a frightening experience through the Stranger Claims.
- Project Roles
- Adobe Illustrator, Adobe Photoshop, Social
- Social Media Copy