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Shine On Sierra Leone: 9 Mile Scroll

Children in the West African country of Sierra Leone face enormous hurdles getting to school, including snakes, monsoons, 100-degree heat, malaria-ridden water, and long walks on dirt roads dominated by traffickers. To help build awareness - and a school closer to the children's homes - we created 9milescroll.com - and a campaign including OOH posters, billboards, and a Instagram social initiative featuring influencers who tagged each other consecutively in one of the 9 miles of the children's journey.

Project Roles
Creative Director
Company
David & Goliath
Skills
Creative Direction
Media
Social Media Content, Websites
Project Industries
Non-Profit
Shine On Sierra Leone: 9 Mile Scroll
Shine On Sierra Leone: 9 Mile Scroll
Shine On Sierra Leone: 9 Mile Scroll
Shine On Sierra Leone: 9 Mile Scroll
Shine On Sierra Leone: 9 Mile Scroll
Shine On Sierra Leone: 9 Mile Scroll
Shine On Sierra Leone: 9 Mile Scroll