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Subway #WhyTheGuacNot?

At 360i, we took the opportunity to launch Subway’s new product, guacamole, to also launch their official Snapchat channel with a 24 hour guacamole themed pun-storm. Because #WhyTheGuacNot? Driven by insights we recognized strong equity for guacamole on social channels, and we all know the internet loves a good groan inducing pun. The day before the launch we teased our Twitter audience with a Subway Snapchat ghost, and spent the entire next day rolling out different guac themed puns and videos. Though Snapchat benchmarks can be difficult to ascertain, the activation gained tens of thousands of followers on the first day.

Project Roles
Content Strategist, Copywriter, Creative Director
Company
Subway
Skills
Brand Strategy, Content Strategy, Copywriting, Creative Strategy
Media
Social Media Content
Project Industries
Restaurant
Subway #WhyTheGuacNot?
Subway #WhyTheGuacNot?
Subway #WhyTheGuacNot?
Subway #WhyTheGuacNot?
Subway #WhyTheGuacNot?