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Scotts "Missing The Lawn"

What happens to lawn guys when their lawn dies? Scotts first foray into off-season advertising highlights how being apart from the lawn affects the daily lives of the lawn-obsessed all winter long. I co-concpeted, co-wrote, all of these shorts and saw them through pitch, production, post, and finishing.

Project Roles
Copywriter, Writer
Company
Scotts
Skills
Conceptual, Copywriting
Media
Commercials - Video, Social Media Content
Project Industries
Lifestyle, Packaged Goods