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Scotts Rapid Grass- "Slow Motion"

Scotts wanted the most action packable into one backyard for the launch of their revolutionary new product, Rapid Grass, which grows twice as fast* as, well, regular grass. I co-concepted, co-wrote spot and saw it through pitch, production, post and finishing.

Project Roles
Copywriter
Company
Scotts
Skills
Conceptual, Copywriting
Media
Commercials - Broadcast
Project Industries
Packaged Goods