Art Direction & Graphic Design for Club R
Points to be considered:
- Poor clarity and visual consistency for the Club R sub-brand. Lack of clarity for both Rakuten workers and customers, about the knowledge of what Club R is and the benefits it gives.
-Need to redesign the communication strategy to increase brand awareness and Club R subscriptions.
-Creation of the guidelines and specific visual bases for the communication of Club R, being part of a visual system that is generated from the brand manual.
Colaborative work with CWD team.
- Project Roles
- Art Director, Designer
- Adobe Photoshop, Art Direction, Design, Sketch
- Products - Digital
- Project Industries