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Art Direction & Graphic Design for Club R

Points to be considered: - Poor clarity and visual consistency for the Club R sub-brand. Lack of clarity for both Rakuten workers and customers, about the knowledge of what Club R is and the benefits it gives. -Need to redesign the communication strategy to increase brand awareness and Club R subscriptions. Acommplishment: -Creation of the guidelines and specific visual bases for the communication of Club R, being part of a visual system that is generated from the brand manual. Year: 2020 Company: Rakuten Colaborative work with CWD team.

Project Roles
Art Director, Designer
Adobe Photoshop, Art Direction, Design, Sketch
Products - Digital
Project Industries
Art Direction & Graphic Design for Club R
Art Direction & Graphic Design for Club R