Rockin’ Body Products exists as an all-natural based brand creating organic products like lotions and lip balms. Although the company is real, the logo and brand are conceptual, based on their true ideals. Rockin’ Body is about making organic products with an edge, that don’t feel so soft and delicate like other organic brands tend to lean towards, with soft color palettes and gentle curves.
Instead, the concept for this brand is a little more grungy with a texture on the logo and darker, moodier colors used throughout the branding. The logo uses sharp edges and points that are reflected with gridded, angular lines on collateral that has a contemporary feel.
- Project Roles
- Creative Director, Designer
- Rockin' Body Products
- Brand Strategy, Design, Packaging Design, Print
- Brand Identity, Branding
- Project Industries