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ROAM—Building, branding & designing a tech-enabled RV startup

As Revelry's Chief Design Officer my remote team worked at the intersection of early startups, and brand and user stories. A.K.A. Revelry Ventures, Start-Up Studio, and Labs. As part of supporting Revelry Ventures & The Start-Up Studio, I worked hand-in-hand with founders to kickstart their nascent startup ideas using a design thinking process (determining desirability, feasibility, and viability). Once companies made it off these three blocks I developed and facilitated brand strategy workshops. The resulting brand strategy shaped our copy & design guidelines (see the work below). We used these brand guidelines to inform our testable rapid prototypes e.g. Product MVPs, RSVP landing pages, etc. And last but not least new communication materials e.g. investor pitch decks, social media accounts, business cards websites, etc. One such startup we launched was ROAM, a tech-enabled boutique RV park. We found in our design research for ROAM a convergence of trends was occurring. Due to the rise of remote working, tech automation, and the desire to get outdoors, our prospective audience demanded a new kind of RV park. Why ROAM? Most RV campsites are purely lackluster. The locations lack natural beauty, amenities were outdated and often analog, the pads often un-level, too many RVs crowding parks, and the check-in experience is a mixed bag.

Project Roles
Art Director, UI Designer, Typographer, Strategist, Marketer, Editor (Brand/Content), Designer, Creative Technologist, Creative Director, Copywriter, Content Strategist, UX/IA Designer
Company
Revelry
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Management, Brand Strategy, Content Strategy, Content Writing, Creative Direction, Creative Research, Creative Strategy, Figma, Information Architecture, Integrated, Interaction, Interactive, Product Development, Research, User Behavior Research, User Interviews, User Research, Visual Development
Media
App Design, Brand Guidelines, Brand Identity, Branded Content, Branding, Corporate Slogans, Interaction Designs, Mobile Apps, Mood Boards, Social Media Content, Social Media Copy, Typography, Visual Designs
Project Industries
Lifestyle, Startups, Technology, Travel/Tourism
ROAM—Building, branding & designing a tech-enabled RV startup
ROAM—Building, branding & designing a tech-enabled RV startup
ROAM—Building, branding & designing a tech-enabled RV startup
ROAM—Building, branding & designing a tech-enabled RV startup
ROAM—Building, branding & designing a tech-enabled RV startup
ROAM—Building, branding & designing a tech-enabled RV startup
ROAM—Building, branding & designing a tech-enabled RV startup