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Earthen

Earthen is a healing practice and community space that has a sense of physical and metaphorical grounding at the core of its philosophy. The client approached me to help them transition into a new chapter of their practice with an emphasis on the aesthetic approach that connects their brand with nature. I conducted market and user research, as well as design and naming workshops, to help inform the new visual and language system that I developed for the brand.

Project Roles
Art Director, Creative Director, Designer
Company
Earthen
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design
Media
Brand Identity, Branding, Logos, Naming, Photography, Presentations
Project Industries
Lifestyle
Earthen
Earthen
Earthen
Earthen