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EA Sports Fight Night

With Ali and Tyson on the cover, we wanted to treat this fight as if it actually happened. By getting hip-hop figures and celebrity athletes who would likely be at a fight like this and having them tell us what it waslike, along with showing the fight itself, we were able to do just that.

Project Roles
Art Director, Creative Director
Art Direction, Conceptual, Creative Direction
Commercials - Broadcast, Commercials - Video
Project Industries