GitHub—Created Branding & Experiences
We rebranded Universe 2018 with GitHub's developers and community mascot, Mona Lisa Octocat, placed directly at its core. We designed the keynote stage, key set design pieces and custom illustrated murals to reflect our brand campaign. Our brand redesign was extended into design guidelines to support our event production vendors.
In rebranding Universe we evoked a “brighter future.” We wanted to weave in a bold simplicity with bright colors, type, imagery, and form to convey this brightly optimistic narrative. To accomplish this, we resolved to a color scheme that’s as diverse as our community—crafted a new logotype that echoed the cubes of GitHub’s contribution graph. And developed website(s), environmental graphics, signage, and print collateral materials (maps, lanyards, tote bags, notepads, etc.) that were accessible for all attendees.
GitHub Team — Cecilio Ruiz, Tony Jaramillo, João Ribeiro, Cameron Foxly, Haley Carroll
Event Production Team — Agency EA