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GitHub—Created Branding & Experiences

We rebranded Universe 2018 with GitHub's developers and community mascot, Mona Lisa Octocat, placed directly at its core. We designed the keynote stage, key set design pieces and custom illustrated murals to reflect our brand campaign. Our brand redesign was extended into design guidelines to support our event production vendors. In rebranding Universe we evoked a “brighter future.” We wanted to weave in a bold simplicity with bright colors, type, imagery, and form to convey this brightly optimistic narrative. To accomplish this, we resolved to a color scheme that’s as diverse as our community—crafted a new logotype that echoed the cubes of GitHub’s contribution graph. And developed website(s), environmental graphics, signage, and print collateral materials (maps, lanyards, tote bags, notepads, etc.) that were accessible for all attendees. Credits GitHub Team — Cecilio Ruiz, Tony Jaramillo, João Ribeiro, Cameron Foxly, Haley Carroll Event Production Team — Agency EA

Project Roles
Creative Director, Designer, Strategist
Company
GitHub
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Brand Strategy, Broadcast, Conceptual, Content Writing, Creative Direction, Design Strategy, Event Management, Exhibit Design, Exhibition Development, Experiential, Vector, VFX Supervision, Visual Development, Wrangling - Creatives
Media
Advertising, App Design, Brand Guidelines, Brand Identity, Commercials - Video, Environmental Design, Installations, Interaction Designs, Interactive Installations, Interactive Videos, Mood Boards, Motion Graphics, Product Designs, Set Designs, UI Design, UX Designs, Visual Designs
GitHub—Created Branding & Experiences
GitHub—Created Branding & Experiences
GitHub—Created Branding & Experiences
GitHub—Created Branding & Experiences
GitHub—Created Branding & Experiences
GitHub—Created Branding & Experiences
GitHub—Created Branding & Experiences
GitHub—Created Branding & Experiences
GitHub—Created Branding & Experiences
GitHub—Created Branding & Experiences