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Bringing fun to healthy!

Solution The logo design is representing a person with their hand in the air, this simple and minimalistic logo design was created to represent the personality and emotion of the brand. The logo design construction began with research after the research was completed these 3 logo sketches were created. The main goal was to create a logo design to represent the fun and excitement that the bar would create. The font alike to the logo design or any graphic design is important in creating a brand personality that consumers can easily understand. For BeYou it was important to show the fun side throughout the brand, therefore, this bubbly fun font was chosen. The pattern illustration for the packaging is the first thing a consumer sees, therefore, the pattern has to be eye-catching, as well as, has to represent the fun brand personality, hence the vibrant colour pallet was used. The tagline needed to portray confidence. 3 different taglines were created "Be confident" "Be free" and "Be happy", these taglines were combined to create "Be confident, Be free, Be happy, BEYOU!" The copy display contains an eyecatching bold border, the fun tone of voice was needed to be represented in the packaging.

Project Roles
Be you
Adobe Illustrator, Adobe Photoshop, Brand Strategy
Brand Identity, Logos, Packaging
Project Industries
Packaged Goods
Bringing fun to healthy!
Bringing fun to healthy!
Bringing fun to healthy!
Bringing fun to healthy!