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Apple.com Buyflow Redesign

There were several points that the team at Apple wanted to address in the redesign of the Apple.com retail experience. The previous check-out experience was inconsistent across products, and felt outdated.The team wanted a more intuitive and easy to use experience – allowing users to feel a more clear sense of progression as they made decisions and to better communicate the options available to them every step of the way, while retaining Apple's modern presence and giving their products more prominence. As part of the Critical Mass team my responsibilities were design exploration, iteration, prototyping and execution of final desktop and mobile designs.

Project Roles
Designer, UI Designer, UX/IA Designer
Skills
Adobe Photoshop, Design, Visual Development
Media
Advertising, Desktop Apps, Mobile Apps
Apple.com Buyflow Redesign