Loft / Live in What You Love
Series of illustrations, typographic slogans and video animation for omni-channel digital use. The major centerpiece was a video, which I worked closely on with the creative director from start to finish including concept, storyboarding, and animation. Video was also displayed in stores nationwide, most notable the Times Square headquarters.
- Project Roles
- Animator, Designer, Illustrator, Letterer
- Digital, Lettering, Retail, Social
- E-commerce Platforms, Retail Designs, Branded Content, Campaigns, Commercials - Video, Lettering, Social Media Content
- Project Industries
- Fashion, Retail