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Loft / Horoscopes

In 2017, LOFT launched a daily horoscope for it’s e-commerce site with renowned astrologists The Saturn Sisters. I created a system of illustrations, typography, video animation and backgrounds for omni-channel digital use as well as tote bags and pins sold online and in stores. The major centerpiece was a video, which I worked closely on with the creative director from start to finish including concept, storyboarding, animation and sound design.

Project Roles
Designer, Illustrator, Letterer, Animator
Company
LOFT
Skills
Apparel Design, Digital, E-Commerce, Print
Media
2D Animations, Branded Content, Campaigns, E-commerce Platforms, GIFs, Lettering, Retail Designs, Social Media Content
Project Industries
Fashion, Retail
Loft / Horoscopes
Loft / Horoscopes
Loft / Horoscopes
Loft / Horoscopes