When the world was disrupted by the pandemic, many in-person
events, conferences, and conventions were forced to cancel and adapt.
With events having a need for more online experiences, new challenges
emerge with presenting and branding an event without physical attendance, such as raising interest, awareness, and engagement. This new
digital landscape offers an opportunity for subcultures that may not
have had the means to organize physically to continue to gather virtually.
A speculative motion branding project of a low-fidelity music festival adapted to a digital format for those wishing to attend events in COVID times. This hypothetical festival is a potential solution to some of these emerging challenges. The project contains
a system that includes a Main Show Opener/Titles, as well as idents, speaker introductions, lower thirds, attract loops, Q&A,
speaker backgrounds, and promotional content.
- Project Roles
- Copywriter, Designer, Motion Designer, Sound Designer
- Motion, Sound Design
- Motion Graphics