Audi A3 Launch
To introduce the A3 to its targeted millennial audience, Audi focused on creating an immersive lifestyle experience highlighting innovation, design and vehicle performance.
Simultaneous events, headlined by performances from M.I.A in New York and Janelle Monae in Los Angeles, broke the mold when each performer's set concluded with the the first-ever cross country holographic duet.
- Project Roles
- Event Producer, Executive Producer, Project Manager
- Creative Strategy, Design, Experiential, Fabrication, Management of Teams 10-20, Music, Producing, Project Management, Technology, Tech Strategy
- 3D Animations, Architectural Visualization, Branded Content, Corporate Events, Environmental Design, Interactive Installations, Music, Projection Mapping, Set Designs, Visual Designs
- Project Industries
- Automotive, Entertainment, Lifestyle, Technology