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Audi A3 Launch

To introduce the A3 to its targeted millennial audience, Audi focused on creating an immersive lifestyle experience highlighting innovation, design and vehicle performance. Simultaneous events, headlined by performances from M.I.A in New York and Janelle Monae in Los Angeles, broke the mold when each performer's set concluded with the the first-ever cross country holographic duet.

Project Roles
Event Producer, Executive Producer, Project Manager
Company
MKG
Skills
Creative Strategy, Design, Experiential, Fabrication, Management of Teams 10-20, Music, Producing, Project Management, Technology, Tech Strategy
Media
3D Animations, Architectural Visualization, Branded Content, Corporate Events, Environmental Design, Interactive Installations, Music, Projection Mapping, Set Designs, Visual Designs
Project Industries
Automotive, Entertainment, Lifestyle, Technology