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LA-Z-BOY Ad Covid-19 Edition

This ad campaign uses LA-Z-BOY® recliners to make light of remote working that COVID-19 has brought. Each ad equates the comfort of LA-Z-BOY® recliners with the feeling of floating in clouds. Playful irony is tied in as each ad is captioned with a slug line referencing working from home, while the remote workers are asleep in their recliners due to the comfort of the recliners.

Project Roles
Creative Director, Designer, Strategist
Company
La-Z-Boy
Skills
Adobe Photoshop, Creative Direction, Design, Marketing Strategy
Media
Billboards, Campaigns, Magazines
LA-Z-BOY Ad Covid-19 Edition
LA-Z-BOY Ad Covid-19 Edition