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Whoop: Tonight Is the Making of Tomorrow

We took over major OOH locations in the city that never sleeps, to show how a few more hours each night can help New Yorkers reach their greatest potential.

Project Roles
Copywriter
Company
Droga5
Skills
360 Photography, Conceptual, Copywriting, Social
Media
Billboards, Commercials - Video, Large Format Photography (Digital), Photography
Project Industries
Advertising, Media, Technology
Whoop: Tonight Is the Making of Tomorrow
Whoop: Tonight Is the Making of Tomorrow
Whoop: Tonight Is the Making of Tomorrow
Whoop: Tonight Is the Making of Tomorrow