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The Human Finance Project

• Helped strategize, led and supervised the launch of an award-winning 360 campaign for TD Ameritrade Institutional, which included acquisition, B2B branding, The Human Finance Project, and B2C awareness • Grew online click-throughs by 100% in just one year for emails, banners, and the Human Finance website • Was recognized and honored through 10 prestigious industry awards, including a CFA bronze, B&B awards, and marketer of the year for the client

Project Roles
Content Producer, Copywriter, Marketer, Writer
Company
TD Ameritrade
Skills
Brand Strategy, Conceptual, Content Writing, Copywriting, Editing, Integrated, Interactive, Maintaining Schedules, Print, Scripting, User Interviews
Media
Advertising, Branded Content, Branding, Commercials - Video, Events, Furniture, Manifestos, Mobile Apps, Naming, Posters, Timelines, Websites
Project Industries
Finance
Collaborators