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Alexa Cove

We wanted to show college students how Alexa and the Amazon Echo could fit seamlessly into their routines while making life a little easier. 17MM out of 19MM college students are on Snapchat, so we created content that seamlessly blended in with the original Snapchat shows they already love. Welcome to Alexa Cove, a (fake) Snapchat show about Amazon’s helpful voice assistant Alexa and her college roommates, told one 10-second story at a time.

Project Roles
Creative Director
Amazon Alexa
Creative Direction
Commercials - Video