Alexa Snap Lens

Alexa can help make the transition to college easier, so we wanted to show college students that Alexa is easy and fun to use with the Amazon Echo. 17MM out of 19MM U.S. college students are on Snapchat, so we gave them a way to try out two real Alexa commands with the first Snap Lens powered by a voice assistant.

Users spent over twice as long as the industry average with the lens, and it garnered nearly 55MM impressions.