Amazon Echo Super Bowl 2019

To amplify Amazon's 2019 Super Bowl Commercial, we created an integrated digital campaign that included online teasers, an on-device experience, and an voice-controlled online demonstration.

The teasers revealed the celebrities who would become a part of the top secret “Amazon Beta Testing Program” that would be “declassified” during the 2019 Super Bowl. The teasers prompted Amazon Echo owners to ask Alexa for more information about the testing program and were rewarded with fun easter eggs and exclusive information. Our voice-controlled online demo continued the narrative of Amazon's 2019 Super Bowl commercial and gave customers a chance to become a part of the Amazon Beta Testing Program from the comfort of their laptop.

Together, they worked with the commercial to show that sometimes big ideas start with even bigger failures. But Amazon’s okay with that.

AWARDS: OMMA Awards 2019 - Artificial Intelligence, Best UX/UI, Best Interactive (TrueX Interactive Pre-roll)