RationAle Brewing Branding & Package Design

RationAle came to me with nothing more than a name and the vision to create a lineup of non-alcoholic craft beers that are as full of flavor and substance as their full-alcohol counterparts. The idea is that you shouldn’t have to be torn between having another delicious craft beer or avoiding one due to the alcohol.

To capture this visually, we built a brand that juxtaposes a clean logo and minimal layouts with vibrant, rugged artwork. Each collage pairs bold texture and archival photography with photos from my wanderings.

The packaging design were awarded a Golden Crushie from the Craft Beer Marketing Awards.