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Folgers Rebrand

Revamping Folger’s outdated visual identity to add value, while being conscious of their current market standing and projecting attainable shifts. Doing extensive research on Folgers’ and the coffee industry’s current market standing, then reinventing Folgers’ brand as suggested through market analysis. The rebranding includes valuable shifts within Folgers’ reach, while maintaining the brand’s longstanding personality.

Project Roles
Designer, Strategist
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Research
Media
Brand Identity, Branding
Project Industries
Advertising, Beverage
Folgers Rebrand
Folgers Rebrand
Folgers Rebrand
Folgers Rebrand