Working with the design studio Beyond, I had the opportunity to work on a pitch for an Equinox app meant to create a seamless integration between the online and in-gym workout experience. My role was to create all visual design and feature concepting for the product. We built the concept around the idea that fitness is not just a workout but a lifestyle. The platform would allow members to easily access, integrate and schedule all aspects of their fitness life including nutrition, exercise and sleep. We also needed to consider how to integrate SoulCycle classes and scheduling as Equinox worked to integrate the brand more cohesively into the Equinox ecosystem.