Defy Logic: Nonotak

Logic, it’s a beautiful thing. But Logitech's Defy Logic brand campaign set out to prove that in order to create the future, we must defy the logic of the past. Using a docu-style approach, we captured Paris-based Nonotak studio as they create immersive experiences with light, sound, and space. Nonotak defies the boundaries between reality and the virtual with mesmerizing sonic and visual installations.

Project Roles
Copywriter, Creative Director, Strategist
Copywriting, Creative Direction, Creative Strategy
Advertising, Commercials - Video
Project Industries
Advertising, Technology
Defy Logic: Nonotak
Defy Logic: Nonotak
Defy Logic: Nonotak
Defy Logic: Nonotak