Super Bowl LV Spot

Any brand’s first-ever Super Bowl spot is a biggie. But for Logitech – a brand that’d been all but left for dead – it was huge. We dedicated our 60 seconds of precious air time to the creators, groundbreakers, and makers creating the future by defying the logic of the past. I wrote the script as a poetic call to arms – and Lil Nax X narrated . It was a coming out party for an old brand with a new attitude – and we did it all through remote production and a dry January that wouldn’t quit.