Vegan Milk

ART DIRECTION + EXPERIENTIAL + DESIGN = A FRESH DELIVERY IN THE MAKEUP AISLE. VEGAN MILK MOISTURIZER AND CLEANSER HAD THE PERFECT INGREDIENT STORY FOR A EXPERIENTIALLY DRIVE LAUNCH DUBBED “THE MILK MART”. WHILE PRODUCT IMAGERY WAS SHOT TO HAVE A HEROIC BUT WELL-USED QUALITY AND SUPPORTED BY EN-MASSE IMAGES OF PRODUCTS PILED IN A WAREHOUSE, BEAUTY IMAGERY WAS ALL ABOUT REAL, AUTHENTIC ATTITUDE AND NO RETOUCHING. AN EXTENSIVE GRAPHICS SYSTEM WAS CREATED TO SUPPORT MULTIPLE EVENTS WHERE FUTURISTIC SUPERMARKET STORE FRONT’S WERE BUILT WITH UNIQUE, BARCODES AND LABELLING SYSTEMS HELPING SHOPPERS LEARN ABOUT THE PRODUCT. EVERYTHING WAS CONSIDERED AND DESIGNED FROM PRICE TAGS TO “NUTRITIONAL LABELS” TO MAKE THE MILK MART A FULLY REALIZED SHOPPING DESTINATION FOR ALL YOUR SKINCARE NEEDS.