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Sunshine Skin Tint Re-launch 2020

ART DIRECTION + FILM DIRECTION + DESIGN = A sunny break in a dark year. Launching a triple-a product in the middle of a pandemic proved to be a challenge. The creative for the launch of Sunshine Skin Tint SPF 30 hoped to inject some light, energy, and freedom back into our lives capitalizing on the product's clever on-the-go design and SPF-filled formula. Inspiration was taken from pulsating Jamie XX Tracks, Coming of Age movies, and 90’s Delia's Catalogues to produce a one-of-kind, fully outdoor campaign- featuring over 32 models, shot in 2 different cities, with a cast of milk friends and Family.

Project Roles
Art Director, Designer, Director
Company
Milk Makeup
Skills
Art Direction, Creative Direction, Design
Media
Campaigns, Commercials - Video
Project Industries
Beauty
Sunshine Skin Tint Re-launch 2020
Sunshine Skin Tint Re-launch 2020
Sunshine Skin Tint Re-launch 2020
Sunshine Skin Tint Re-launch 2020
Sunshine Skin Tint Re-launch 2020
Sunshine Skin Tint Re-launch 2020